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Rebranding

Identify one current struggling consumer product.Access the GCU Library business data bases. Research “rebranding strategy.”In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:1.  A new name2.  Changes in packaging3.  The price point4.  Product position5.  Advertising strategy6.  A distribution method7.  Improvements in design or qualityPrepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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