Identify one current struggling consumer product.Access the GCU Library business data bases. Research “rebranding strategy.”In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:1. A new name2. Changes in packaging3. The price point4. Product position5. Advertising strategy6. A distribution method7. Improvements in design or qualityPrepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
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